The Four Strategy Tools
A short course on the four strategy tools used across the ICAERUS project to analyse markets, weigh strengths and weaknesses, and design sustainable drone-service business models — the Concentration Index Calculator, the Six Forces Analysis, the SWOT Analysis, and the Triple Layered Business Model Canvas.
Syllabus
Each part introduces one tool (or the toolkit as a whole), explains its purpose and moving parts, and closes with a real worked example plus a discussion prompt.
Introducing the Toolkit
Where each of the four tools sits in the strategy process — analysis, decision-making, and implementation — and why.
Concentration Index Calculator
Measuring how concentrated an industry is with the n-firm ratio and the Herfindahl–Hirschman Index.
Six Forces Analysis
Porter’s five forces plus Grant’s sixth — bargaining power of complements — applied to a real industry.
SWOT Analysis
Weighing internal strengths and weaknesses against external opportunities and threats.
Triple Layered Business Model Canvas
Designing a business model across three layers — economic, environmental, social — with a “Drone as a Service” worked example.
