Designing a business model for a new business idea

Week 5 of an eight-week course on developing a business idea for the uses of drones in agriculture, forestry and rural areas. This week provides 3 hours of learning through a mix of short online readings and resources, interactive activities, case studies drawn from the ICAERUS project and wider sector, and skills development. This week is part of a two-week focus on designing and developing a new business idea using the popular tool, Business Model Canvas. This first week will cover customer segments, customer relationships and channels, and will also cover competitive positioning of a business idea. Learners will have the opporutnity to apply these aspects of the Business Model Canvas to their own idea.